PSYs
"Gangnam Style" has just become the first video in the history of the
Internet to surpass one billion views.
At some
point in the 10 o'clock hour ET on Friday (Dec. 21), PSY's mega-hit reached
this unprecedented milestone just 27 days after surpassing Justin Bieber's
"Baby" as the most watched video on YouTube. The video's YouTube page
updated with 1,000,382,639 at 10:50 a.m. A precise time has not been announced.
In the
days after breaking the 803 million YouTube view record, "Gangnam
Style" has sustained over 6.5 million views per day - that's 76.4 view per
second.
To
compare to the second most popular video on the Internet, "Baby"
likely won't cross the 1 billion view mark until late 2014, according to
projections provided by Next Big Sound. Its decelerating view count currently
hovers just above 300,000 per day, or only 3 views per second - a rate that is
likely to continue to shrink.
Unsurprisingly,
PSY has gone on to become the platform's top trending YouTube video in 2012.
"Gangnam
Style" spent 5 weeks at No. 1 on the Billboard K-Pop Hot 100, reaching the
No. 1 spot before even debuting on the Hot 100. The song is in its 15th week on
the U.S.-based Hot 100, with 7 weeks spent in the No. 2 position, held from the
throne by Maroon 5's "One More Night"
For a
time "Gangnam Style" was the most listened to song on streaming
platforms such as Spotify, Rdio and Mog, holding the No. 1 spot on the
On-Demand Songs chart for 5 weeks.
As
YouTube has become the number one place teens go to listen to new music,
according to a Nielsen study, the platform has emerged as a revenue generator
for many artists. What exactly does 1 billion views look like from an earnings
standpoint? Using conservative estimates across several verticals, we can
create a breakdown of "Gangnam Style" approximate earnings. At a
reported rate of $2 for every 1,000 views, Gangnam generates $2,000,000 from
YouTube alone. Factoring in 3.07 million $1.29 digital single downloads of
"Gangnam Style" (according to Nielsen Soundscan), PSY brings in an
estimated additional $3,960,000 from digital downloads and $50,000 in
additional revenues generated from On-Demand streaming services such as
Spotify, Rdio and Mog. Excluding additional his puts "Gangnam Style"
an estimated $6.01 million in revenues from this recorded piece of music in
just the 5 months the single has been out.
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